Top Drawing & Coloring Apps in New Zealand Q2 2025

In the second quarter of 2025, the performance of drawing and coloring applications in New Zealand showed interesting trends across downloads, revenue, and active users. Here’s a closer look at the top five apps in this category, based on data from Sensor Tower.

Color Pop AI - Coloring Book, published by MWM, experienced fluctuations in downloads, beginning with 1K in early April and peaking at 1.7K mid-month. By the end of June, downloads rose again to 1.1K. Revenue saw a peak at approximately $658 in mid-April, stabilizing around $400 towards the end of the quarter. Active users started at 3K, increased to 4.1K in April, before settling at 3.3K by the end of June.

Color by Number：Coloring Games from Wildlife Studios showed a remarkable increase in downloads, starting at 582 and soaring to over 2.1K by the end of June. Revenue remained fairly stable, with a noticeable peak of $443 in mid-May, ending the quarter at $350. Active users climbed from approximately 2K to over 5K by the end of June.

Drawing for kids - baby games by Bimi Boo Kids Learning Games for Toddlers FZ LLC had consistent downloads, peaking at 329 by the end of June. Revenue remained steady, with a peak of $343 in late May. Active users rose from 691 to 820 throughout the quarter.

Disney Coloring World by StoryToys Limited started with 190 downloads, increasing to 256 by the end of June. Revenue showed fluctuations, reaching $364 in early June. Active users saw a gradual increase, starting at 343 and ending at 378.

Finally, Coloring Games for Kids 2-6! from IDZ Digital Private Limited maintained a stable performance, with downloads beginning at 178 and ending at 188. Revenue peaked at $390 in late April, with active users remaining around 1.4K throughout the quarter.

For more insights and detailed data, visit Sensor Tower.